Whether you’re new to LinkedIn or trying to become an industry thought leader, if you’re not seeing success on the world’s number one professional platform, then it’s probably because of 1 of these 7 mistakes.
Mistake 1: A lousy profile photo (or no profile photo at all)
Your profile photo is crucial in creating a positive first impression on potential connections, recruiters, and employers.
Mistake 2: Using the Default LinkedIn Headline
Your headline is an opportunity to make a strong first impression. Find out why leaving it as-is can cause you to miss out on highlighting your expertise, skills, and industry-specific keywords that can make you more discoverable in search results.
Mistake 3: Using the Term “Actively Seeking Work” in Your Headline
Discover a more strategic and appealing way to showcase your openness to new career opportunities without sending a negative signal to potential employers, recruiters, and your current employer.
Mistake 4: A lack of detail in your section
Your LinkedIn About section is an elevator pitch that can leave a lasting impression. Learn how to optimize this section by incorporating industry-specific keywords, using bullet points or bolded keywords, and writing in a tone that aligns with your professional brand and target audience.
Mistake 5: A lack of recommendations
Recommendations act as social proof of your skills and professionalism. Find out why gathering recommendations is essential for career growth on LinkedIn and learn how to reach out to your connections to request meaningful recommendations.
Mistake #6: Not Personalizing Connection Requests
Sending generic connection requests without any personal touch or context can be ineffective. Discover the importance of adding a personal touch to your connection requests and learn how to establish meaningful connections on LinkedIn.
Mistake 7: Not Customizing Your LinkedIn URL
Customizing your LinkedIn URL creates a more professional and memorable web address that aligns with your personal brand. Learn how this simple step can enhance your online visibility and show your commitment to building a strong personal brand.
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